MACMILLAN × LOVR
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MACMILLAN × LOVR
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Each page opens with what the top of the market actually does, so you are ticking against a standard rather than a wish list. Tick what you want us to quote, skip what you do not. Nothing is priced until you have told us what you want.
Everything after this page is a list. This page is the part that decides what the list is for.
At the top of the market the identity is deliberately quiet. One typeface, one mark, one colour, the agent's name doing the work. Gavin Rubinstein built an entire Sydney business on name as brand after leaving a franchise office. The tighter it is, the more expensive it reads.
The Australian standard runs in three layers. A pre list kit delivered before the appointment, the presentation at the table, then the submission after. The documented contents are an introduction letter, your biography, the team, the results in area, and what the marketing actually buys. Prestige adds weight and finish to all three.
Signage is a named line item in every Australian brand rollout, and at the prestige end the convention has moved off the photo board. Name and number dominant, one accent colour, the design carrying the agent rather than the house. Your board is the cheapest advertising you own and the most seen thing you have.
The benchmark is Kay and Burton's Luxury Report, a quarterly that reads as a lifestyle publication with property inside it rather than a catalogue with articles bolted on. Sixteen pages, curated like a coffee table magazine, designed fresh each season rather than dropped into a template. Interviews with the architects and makers around you are what separate it from a market update.
The database being built across your five suburbs is only worth what reaches it. That means somewhere for it to live, something worth sending, and profiles that match the brand when people go looking. Ownership and contact data carries compliance rules, so the call list gets washed against the Do Not Call Register and unaddressed mail stays the always safe channel.
A full day gives roughly eighty to one hundred stills, which is the library everything else runs on. The film side splits into one hero piece about you and a set of shorter cinematic clips that carry the year. Your own home and the architect behind it are the strongest set you will ever have access to.
We price them separately so you can take one, two or all three. Your own account already tells us what works. The posts about you, your home and your family run many times ahead of the listing graphics, and roughly half your recent posts went out with no caption at all. There is a lot on the table before anyone spends a dollar on production.
Personal content is the strongest material you have, and it is also the part where we will not guess. Nothing about your family goes into a plan until you have drawn the line yourself.
Nothing gets quoted that you did not tick. Anything you skipped we will pick up on a call.