Prepared for Alistair Macmillan

The services we would recommend, from our conversation.

Place a tick beside anything you are potentially interested in and we will include it in an itemised proposal. A tick asks for detail, it does not commit you to anything. Recommended marks where we would begin.

Prepared for

Alistair Macmillan · Ray White Wilston

Prepared by

Savannah Barber · LOVR

Year

2026

01 · Select

Brand identity.

Identity

Personal logo and wordmarkRecommended Monogram for print and foil Refresh what exists instead

System

Colour and typography system Brand manual Guidelines for suppliers

Voice

Tone of voice document Positioning line and bio set Content and marketing guidelines

Handover

Templates your team can run Organised asset library

02 · Select

The listing kit.

Before the meeting

Pre listing kitRecommended Agent profile A4 DL card set, five designs

The submission

Property submission kit Document folder Presentation boxRecommended

Open homes

Open house A4 brochure Open house booklet, 4pp Premium prestige booklet

Stationery

Business cards Letterhead and compliments Thank you and congratulations

03 · Select

Signage and on site.

Boards

For Sale board Auction board Coming Soon board

Sizes

Slimline Standard Large format

Variants

With agent photo Typographic, no photo Sold overlays and stickers

On the day

Open house A frames Auction A frames Flags

04 · Select

The quarterly booklet.

The publication

Quarterly booklet, 16ppRecommended One issue first, then decide

Inside it

Market data and sold results Architect and maker interviewsRecommended Homes of the quarter

Words

Your writer, we design only We write it We edit what your writer supplies

Production

Print, premium stock Digital edition Distribution plan

05 · Select

Photography, film and video.

Stills

Full day shoot, 80 to 100 stillsRecommended Portraits Family and at home

Film

Hero brand filmRecommended Cinematic clips x10Recommended Architect interview

Ongoing

Market commentary to camera Six reels a month, one shootRecommended Phone filming, our direction

Per listing

Prestige listing photography Property films

06 · Select

Social content and strategy.

Strategy, making it and running it are priced separately, so you can take one, two or all three.

Strategy

Monthly content strategyRecommended Competitor analysis Hook library

Templates

Social templates x6 Just listed and sold setRecommended Highlights and grid system

Making it

We produce the content We write captions only Ideas only, you film

Running it

We post and manage weekly Your EA posts, we plan Paid promotion

07 · Select

Website, digital and database.

Site

Personal brand website Landing page instead Prestige campaign microsites

Profiles

Domain profile REA profile Social profile artwork

Database

EDM template designRecommended Monthly market update EDM Data cleaning and setup

Everyday

Email signature Meeting backgrounds Open home playlist and QR

08 · Select

Priority and timing.

Of everything you have ticked, which one needs to be in your hand first?

Pick one

The identity The listing kit

The quarterly booklet Photography and film

The database and EDMs Social content

Tell me what you would do

And when does the first piece need to be finished?

Pick one

As soon as possible Within 30 days

Within 3 months Within 6 months

Driven by

A listing coming up The move into Clayfield

The database being finished Nothing in particular

Last step

Send it through and we will build the itemised proposal around what you ticked.

Everything comes back priced line by line, so you can take what you want and leave the rest.

Send my selections Ask a question

Your ticks save in this browser as you go, so you can close the tab and come back.

Savannah Barber
Creative Director, LOVR
savannah@lovr.agency